Activities Detail Page Redesign

UX/UI Design Systems Thinking Information Architecture 

MY ROLE

I was the main designer on this project, with …

TEAM

2 designers
1 product owner
8 engineers
1 QA

TIMELINE

August 2024 - May 2025

PROBLEM ⚡️

Activities were our lowest-performing product and because of that, our company had completely neglected that vertical for over 10 years, resulting in a subpar user experience.

 
SOLUTION
 

A mobile app that makes it easy for people to discover, vet, and donate to charities

 
See Prototype
 
 
 

A place for good samaritans to find impactful charities to support

Users can quickly discover charities and fundraisers they want to support on their homepage, which uses machine learning to show them causes they’re most interested in. The categories are informed by user research—people donate the most in times of crises, to causes they care about and to charities that serve their community.

 

Everything informed donors want to know about a charity on one page

Through user interviews, secondary research, and usability testing, I was able to learn what information users found most important and incorporate them into the charity page. Users are also given a large degree of control over where their money goes—to items on the gift catalog, to specific fundraisers, or to the charity’s general funds.

 
 
 

A delightful and streamlined donation process

In usability testing, 100% of users were able to make a donation and found this process to be easy and straightforward. The minimal steps and fun animations make it appealing for users to donate again.

CONCLUSION

Reflection

This was the first project that I’ve had complete autonomy over. While the lack of structure was daunting at times, the creative freedom allowed me to be less obsessed with the process and to make decisions based on my own intuition. It also allowed me to spend more time on the skills that I wanted to build on—such as research and visual design—and learn to create basic animations in Figma.

It was gratifying to be able to design a solution to a problem I felt strongly about, and to have received such positive feedback on it from my mentor, peers and most importantly—from the users.

Next steps

  • Conduct user testing to validate the changes made

  • Create a pathway for users to get feedback on the results of their donations

  • Test and improve the information architecture

  • Add more resources and pages to educate users on how to interpret charity ratings and financial information

  • Standardize the illustrations used throughout the app